Comments on: Changing behaviour using Fun Theory http://www.workmad.co.uk/blog/2009/12/changing-behaviour-using-fun-theory/ Instructions for happy businesses Thu, 12 Jan 2012 09:08:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bridget http://www.workmad.co.uk/blog/2009/12/changing-behaviour-using-fun-theory/comment-page-1/#comment-1906 Bridget Wed, 19 Jan 2011 17:05:05 +0000 http://www.workmad.co.uk/?p=705#comment-1906 Hi Charlie, thanks for the update on this competition. I watched the video clip. It's amazing how easy it is to change behaviour by making things fun. If only other organisations facing problems had the insight and the gumption to try! Hi Charlie, thanks for the update on this competition. I watched the video clip. It’s amazing how easy it is to change behaviour by making things fun. If only other organisations facing problems had the insight and the gumption to try!

]]> By: Charlie Markwick http://www.workmad.co.uk/blog/2009/12/changing-behaviour-using-fun-theory/comment-page-1/#comment-1901 Charlie Markwick Thu, 13 Jan 2011 14:51:54 +0000 http://www.workmad.co.uk/?p=705#comment-1901 It seems rather late but the winner is announced, the "Speed Camera Lottery":- http://www.thefuntheory.com/speed-camera-lottery-0 They tried it out and during the test 24857 cars passed the camera and their average speed dropped from 19.88MPH to 15.53MPH that a 22% reduction!! It seems rather late but the winner is announced, the “Speed Camera Lottery”:-

http://www.thefuntheory.com/speed-camera-lottery-0

They tried it out and during the test 24857 cars passed the camera and their average speed dropped from 19.88MPH to 15.53MPH that a 22% reduction!!

]]> By: Charlie Markwick http://www.workmad.co.uk/blog/2009/12/changing-behaviour-using-fun-theory/comment-page-1/#comment-561 Charlie Markwick Fri, 11 Dec 2009 08:28:35 +0000 http://www.workmad.co.uk/?p=705#comment-561 This is great idea. The video is very convincing and the others at http://www.thefuntheory.com equally so. I guess there is novelty and fun going on here. The really interesting question is that once the novelty passes to what extent will the fun element still promote positive behaviour? I'm guessing it will still be quite high. Is there any research to tell us this? This is great idea. The video is very convincing and the others at http://www.thefuntheory.com equally so. I guess there is novelty and fun going on here. The really interesting question is that once the novelty passes to what extent will the fun element still promote positive behaviour? I’m guessing it will still be quite high. Is there any research to tell us this?

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