Can you change people’s behaviour for the better by making tasks more enjoyable? Car manufacturer Volkswagen seems to think so - they’ve been running a competition looking for new designs or inventions which prove the ‘Fun Theory‘, i.e. that having fun is the easiest way to get people to do the right thing. Examples include  the bottle bank arcade machine,  the world’s deepest dustbin, and the piano staircase, which is my favourite.

I don’t know what the positive psychology theory is behind behaviour change and having fun (perhaps linked to Fredrickson’s broaden-and-build theory of positive emotions?) but on the basis it’s worked with the majority of kids since time began, there’s no reason why it shouldn’t work with the majority of adults too.

The competition closes on 15th December, so if you want to enter your idea, and have the chance of winning 2500 euros, you need to get your skates on.

Thanks to Neil Ashley for the link